Think beer commercials are sexist? You should see these 7 labels.



<br>

Breaking news: Lots of women enjoy drinking beer.

Beer — craft beer in particular — is often thought of as a man’s game, but that couldn’t be further from the truth.

In fact, some experts believe women actually invented beer, though you wouldn’t know it from the way it’s sometimes marketed today.

GIF via matchpointHD/YouTube.

Looks like every beer ad ever, right?

It’s not just the overly sexed-up commercials that are crossing lines and alienating customers. It’s the names of the beers themselves.

Panty Dropper. Leg Spreader. Thong Remover.

As hard as it is to believe, those are real beer names.

Thankfully, it looks like the craft beer industry has finally had enough of sexist and offensive brew names.

Discontent with these kinds of labels has been brewing (yeah, I went there) for years, with both drinkers and brewers alike growing increasingly agitated by immaturity from a handful of breweries.

Now the Brewers Association, one of the largest industry trade bodies, has finally updated its code to crack down on offensive names and labels like these.

While it doesn’t have the power to officially ban them, the association can make sure offending breweries don’t use its awards, medals, or seal of approval to market beers with offensive labels. The move ought to discourage this kind of desperation to appeal to male drinkers, and it’s a small gesture that represents a bigger current of change.

If all of this sounds a little like the fun-police at work, take a look at these labels. Some of them are pretty hard to stomach.

The idea that the only way to appeal to men is through sexual innuendo is offensive to women and men.

We can do better.

1. Panty Peeler, Midnight Sun Brewing

Anything else ready for summer adventures to begin?

A post shared by Midnight Sun Brewing Co. (@midnightsunbrewingco) on Mar 26, 2017 at 10:15am PDT

2. Raging Bitch, Flying Dog Brewery

Photo by Antti T. Nissinen/Flickr.

3. Naughty Girl, New Albanian Brewing

Image by New Albanian Brewing.

4. Stacked, Route 2 Brews

Image by Route 2 Brews.

5. Tramp Stamp, Clown Shoes Beer

6. Double D, Fordham & Dominion Brewing

7. Crazy Bitch, Northwest Brewing Company

And the list goes on and on. Angry yet?

The trend of beer names that degrade or objectify women is offensive and unnecessary. Besides, any beer drinker knows the best brews don’t need to rely on gross marketing gimmicks to get by.

The latest move from the Brewers Association proves drinkers are ready to hold their beer makers to a higher standard.

<br>



Source link

Pin It on Pinterest

Shares
Share This
Top 10 Rick and Morty Theories
10 Sneaky Advertising Tricks That Have You Fooled!
10 Sickening Cases Of Identity Theft
10 Shocking Subliminal Messages Hidden In Commercials
We Surprised This Kid With A Rainbow Bedroom // Presented By BuzzFeed & Lucky Charms
Meet The Band That’s Changing The Face of Rock Music
Russian Mom Feeds People Meat Jello
We Reviewed A Week In Pop Culture
Send Your Best Photos
Oh My I Am Surrounded
Where Do You Want To Be In 40 Years
How I Use The Litter Box
Swing and a Miss: Fails of the Week (September 2017) || FailArmy
The Return of the Fail Ninja: Throwback Thursday (September 2017) || FailArmy
The Best Fail Reactions: Now That’s Funny! (September 2017) || FailArmy
31 Senior Citizen Fails: FailArmy Hall of Fame (September 2017)
First Day of Falls JukinVideo Vault || JukinVideo Vault
Top 10 Scare Pranks
Cat V Chicken | Furry Scuffle Club
Cat Feeds Baby Birds From Own Mouth