“Little Monsters” may be what Lady Gaga calls her millions of devoted fans, but in reality, she’s hoping they act in ways that are anything but what the nickname suggests.
This week, she’s encouraging them to stop by Starbucks for a refreshing drink.
Starbucks has launched a collection called “Cups of Kindness” in partnership with Gaga’s Born This Way Foundation.
June 13-19, the coffee company will donate 25 cents from every collection drink purchase to the foundation, which aims to better the lives of young people and their communities, particularly when it comes to mental health.
The drinks have flavors that go hand-in-hand with the arrival of summer: New Matcha Lemonade, Ombré Pink Drink, New Violet Drink, and Pink Drink.
Turning kindness into action is an important pillar of Gaga’s charitable work at the Born This Way Foundation.
As she explained at the United States Conference for Mayors in 2016:
“The really fantastic thing about kindness is that it’s free. It’s the best resource that we have because you can give and give and receive kindness, and the well of it inside of you will never dry up, and it can’t hurt you or anybody else. It’s the thing that brings us all together.”
Funds raised through the “Cups of Kindness” collection will go toward more efforts like these ones — “programs that support youth wellness and empowerment by fostering kindness, improving mental health resources, and creating more positive environments” — according to Starbucks.
The beverage company has committed to giving at least $250,000 to the foundation, regardless of the drink collection’s success.
“We’re healthier and happier when we live our lives with compassion,” Lady Gaga said in regards to the drinks. “And our communities are stronger when we treat one another with generosity and respect.”
We can all drink to that.
Note: This story is not part of Upworthy’s business collaboration with Starbucks, and we were not paid to run this piece.